Nollywood actor, Ayo Badmus has attributed his unwillingness to feature in English language movies produced in Nigeria’s film industry, Nollywood to the hijack of movie marketing by Igbo traders, popularly known as Alaba Boys.
Ayo in a recent interview with The Punch, said, “I am more involved in Yoruba movies because when we were coming out, we found out that the Igbos had taken over the market and they choked everybody out so as a Yoruba man, if you produce an English speaking movie, it would not sell because they would not encourage you.
“That was why I decided to do a Yoruba movie and gave it to Yoruba speaking movie marketers so that they can market it successfully for us. They had their own mafia.
Also, I love the Yoruba culture and there are so many stories that we can tell about our culture. We cannot beat the British and American people in English the same way they cannot beat us in Yoruba language”.